

Indeed, tuition has gotten so expensive that middle- and even upper middle- class families can now qualify for grants based on the family's financial need, says Mark Kantrowitz, publisher of. College advisors and aid experts urge students to consider a school's total aid package - both the so-called "merit" grants and "need-based" aid - against the list price to find the most affordable schools.

(Here's a list of 91 colleges where every student gets a scholarship.)Įven so, small scholarships can add up.

“It makes parents feel good to go to cocktail parties and talk about the scholarship their son or daughter got,” says Donald Hossler, who formerly oversaw admissions and financial aid at Indiana University and is now a senior scholar at the University of Southern California’s Center for Enrollment Research, Policy, and Practice. Indeed, this type of aid is often derided as“vanity” or “cocktail" aid. Research shows that even comparatively small grants of a few thousand dollars or so - especially if presented with a fancy name like "Presidential Scholarship" - often flatter students into enrolling. Of course, not all of these new scholarships are large. In part because of a decline in the number of 18-year-olds, scores of private colleges are now worried about filling their seats - and in response are awarding merit scholarships to an increasing number of students. The odds of winning a college scholarship are probably better than you think.
